Privacy policy

Privacy Policy

Last Updated: 13 July 2026

1. Introduction

Bright Sign Pty Ltd (ABN: [Insert ABN]) trading as She Straps ("She Straps", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

She Straps is an Australian owned and operated ecommerce business specialising in the sale of retractable ratchet straps, accessories and related products. We currently supply customers throughout Australia and New Zealand through our online store at www.shestraps.com.au.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you:

visit our website;

place an order with us;

create an account;

subscribe to our marketing communications;

enter promotions or giveaways;

submit a product review;

register a warranty;

contact our customer service team; or

otherwise interact with She Straps.

We are committed to complying with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), and any other applicable Australian privacy laws.

If you are located in New Zealand, we aim to handle your personal information in a manner that is consistent with the principles of the New Zealand Privacy Act 2020, where applicable.

By accessing our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Business Name:

Bright Sign Pty Ltd Trading as She Straps

ABN:

[Insert ABN]

Website:

www.shestraps.com.au

Email:

hello@shestraps.com.au

Postal Address:

PO Box 7001 Hemmant QLD 4174 Australia

3. What Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information you provide directly

We may collect information including:

your full name;

billing address;

delivery address;

email address;

telephone number;

account login details (if you create an account);

product reviews and ratings;

warranty registration information;

customer service enquiries;

competition or giveaway entries;

any photographs or information you voluntarily provide to us.

Order Information

When you purchase products from She Straps we collect information necessary to process and fulfil your order, including:

products purchased;

order history;

payment method;

shipping preferences;

delivery instructions;

returns or exchanges;

warranty claims.

Please note that payment card information is processed securely by our authorised payment providers. She Straps does not store your full credit card or debit card details on our own systems. Automatically Collected Information When you visit our website, certain information is collected automatically through Shopify and our technology partners. This may include: your IP address; browser type; device type; operating system; approximate geographic location; pages viewed; products viewed; time spent on our website; referring website; shopping cart activity; purchase history; website performance data. This information helps us improve our website, understand customer behaviour and provide a better shopping experience. 4. Cookies and Similar Technologies Like most ecommerce websites, She Straps uses cookies and similar technologies to help our website function properly and improve your shopping experience. Cookies are small text files stored on your device when you visit our website. Cookies help us to: remember items in your shopping cart; keep you logged into your account; remember your preferences; understand how visitors use our website; improve website performance; measure advertising performance; show you products that may be relevant to you. We may use cookies provided by: Shopify Google Analytics Meta (Facebook and Instagram) TikTok Klaviyo These services help us understand how customers use our website and allow us to improve our products, website and marketing. You can choose to disable cookies through your web browser at any time. Please note that disabling cookies may affect the functionality of certain parts of our website. 5. Information We Receive From Third Parties We may receive information from trusted third parties including: Shopify; payment providers including Shopify Payments, PayPal, Afterpay and Zip; Australia Post; authorised Australian courier companies; marketing providers such as Klaviyo; analytics providers such as Google Analytics; advertising partners including Meta and TikTok. These organisations may provide us with information necessary to process your orders, improve our website, detect fraud, prevent unauthorised transactions and deliver our services effectively. We only collect information that is reasonably necessary for the operation of our business.

6. How We Use Your Personal Information

She Straps collects and uses your personal information only where it is reasonably necessary to operate our business, provide our products and services, comply with legal obligations and improve your experience.

We may use your personal information to:

- process and fulfil your orders;
- verify payments and prevent fraudulent transactions;
- arrange packing, dispatch and delivery of your purchases;
- provide order updates and shipping notifications;
- communicate with you about your account or purchases;
- respond to enquiries, warranty claims and customer support requests;
- process returns, refunds and exchanges;
- maintain warranty registration records;
- improve our products, website and customer experience;
- conduct quality assurance and internal business analysis;
- manage competitions, giveaways and promotional campaigns;
- comply with Australian laws and regulatory requirements; and
- protect the security of our customers, website and business.

We do not sell your personal information to third parties.

7. Marketing Communications

If you subscribe to our newsletter or choose to receive marketing communications, we may send you information about:

- new product releases;
- exclusive offers;
- promotions and discounts;
- product updates;
- competitions and giveaways;
- educational content;
- news about She Straps.

Marketing emails are sent using our email marketing platform, Klaviyo.

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting us at hello@shestraps.com.au.

Even if you unsubscribe from marketing communications, we may still send important service-related emails, including order confirmations, shipping updates, warranty information and responses to customer enquiries.

8. Product Reviews and User Content

If you choose to leave a product review, submit photographs, participate in promotions or provide testimonials, you acknowledge that this information may be published on our website, social media channels or other marketing materials.

By submitting content to She Straps, you grant us a non-exclusive, royalty-free licence to use, reproduce and publish that content for marketing and promotional purposes unless otherwise agreed.

If you would like a review or photograph removed, please contact us and we will consider your request in accordance with applicable laws and our legitimate business interests.

 

9. Warranty Registrations

If you register your product warranty with She Straps, we may collect information including:

your name;

contact details;

purchase date;

order number;

product purchased;

warranty claim history;

photographs or supporting documentation provided as part of a warranty claim.

This information is used solely to administer our warranty process, verify eligibility and provide after-sales support.

Warranty information is retained only for as long as reasonably necessary to administer the warranty, comply with legal obligations and resolve any disputes.

10. When We Share Your Information

We only disclose personal information where reasonably necessary to operate our business or where required by law.

Depending on the circumstances, we may share your information with:

Shopify, which hosts our online store;

payment providers, including Shopify Payments, PayPal, Afterpay and Zip;

Australia Post and authorised courier services;

warehouse, fulfilment and logistics providers;

information technology providers;

cloud storage providers;

website developers;

fraud prevention and cybersecurity providers;

accounting and professional advisers;

legal advisers;

government authorities where required by law.

These organisations are only permitted to use your information for the purposes of providing services to She Straps or where otherwise authorised by law.

11. International Disclosure of Information

Some of our service providers operate internationally.

As a result, your personal information may be stored or processed in countries outside Australia, including where Shopify or its authorised service providers maintain secure servers.

Where personal information is transferred overseas, we take reasonable steps to ensure that appropriate safeguards are in place and that your information continues to receive a level of protection consistent with Australian privacy laws.

12. Payment Security

Payments made through our website are processed securely using trusted third-party payment providers.

These providers may include:

Shopify Payments;

PayPal;

Afterpay;

Zip.

Payment information is encrypted during transmission using industry-standard security protocols.

She Straps does not store your complete credit card or debit card details on our own systems.

13. Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure.


Security measures may include:

secure encrypted website connections (SSL);

password-protected systems;

secure Shopify infrastructure;

limited staff access to customer information;

secure payment processing;

routine software updates and security monitoring.

While we take reasonable precautions, no method of electronic transmission or internet storage is completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted over the internet.

14. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to:

fulfil your order;

administer warranties;

comply with taxation and accounting obligations;

maintain business records;

resolve disputes;

enforce our legal rights;

comply with Australian law.

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it unless we are legally required to retain it.


15. Accessing and Correcting Your Personal Information

You may request access to the personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, please contact us using the details at the end of this Privacy Policy.

Before providing access or making changes to your personal information, we may ask you to verify your identity to help protect your privacy and security.

In limited circumstances permitted by law, we may decline a request for access or correction. If this occurs, we will explain the reasons for our decision where required by law.

16. Your Privacy Choices

You can choose how your personal information is used in several ways.

You may:

- unsubscribe from marketing emails at any time using the link included in our emails;
- contact us to update your personal details;
- choose whether to create an online account or check out as a guest (where available);
- adjust your browser settings to manage or disable cookies;
- contact us if you no longer wish to receive promotional communications.

Please note that disabling cookies or opting out of certain technologies may affect the functionality of some features of our website.

17. Complaints

If you believe we have breached your privacy or mishandled your personal information, we encourage you to contact us first so we have the opportunity to investigate and resolve your concerns.

Please provide as much detail as possible about your complaint so we can assess it promptly.

We aim to acknowledge privacy complaints within a reasonable timeframe and will investigate your concerns in accordance with our obligations under the Privacy Act 1988 (Cth).

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

The OAIC is Australia's independent privacy regulator and can be contacted through its official website at www.oaic.gov.au.

For customers located in New Zealand, you may also have the right to contact the Office of the Privacy Commissioner New Zealand if your complaint relates to the handling of your personal information under applicable New Zealand privacy laws.


18. Third Party Websites

Our website may contain links to third party websites, social media platforms or other online services.

These websites operate independently from She Straps and have their own privacy policies and terms of use.

We are not responsible for the privacy practices, content or security of third party websites, and we encourage you to review their privacy policies before providing any personal information.

19. Children's Privacy

Our products and website are intended for adults.

We do not knowingly collect personal information from children under the age of 16 years without the consent of a parent or legal guardian.

If you believe a child has provided us with personal information without appropriate consent, please contact us so we can investigate and, where appropriate, remove the information from our records.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business operations, legal requirements, technology or the services we provide.

The most current version will always be published on our website and will include the date it was last updated.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use and protect your personal information.

21. Contact Us

If you have any questions about this Privacy Policy, would like to access or correct your personal information, or wish to make a privacy complaint, please contact us.

Bright Sign Pty Ltd Trading as She Straps

ABN: 70 676 264 690

Email: hello@shestraps.com.au

Postal Address: PO Box 7001 Hemmant QLD 4174 Australia

Website: www.shestraps.com.au

We are committed to responding to privacy enquiries promptly and in accordance with applicable Australian privacy laws.

22. Governing Law

This Privacy Policy is governed by the laws of Queensland, Australia.

Any disputes arising in connection with this Privacy Policy or the handling of personal information will be governed by the laws of Queensland and the applicable laws of the Commonwealth of Australia.

Where products are supplied to customers in New Zealand, nothing in this Privacy Policy is intended to exclude or limit any rights available under applicable New Zealand consumer or privacy laws.

Effective Date: 13 July 2026

Bright Sign Pty Ltd trading as She Straps. All rights reserved.